Social media is not just a platform for interacting with others, it has become a pivotal way to transform into an instant multi-millionaire. Now, more than ever before, stars are getting their start through various social media platforms and are reaping the benefits of being able to anchor their success online and relay it into real-life dollars. Addison Rae’s rise to fame has come in leaps and bounds, and it began when her passion for dance led her to post a few dance videos to TikTok. The rest, as they say is history. She is now highly esteemed as one of the highest paid social media influencers, and has branched out and seen success in a variety of other outlets as well.
In fact, according to Fox Business, Addison Rae can’t keep up with the deals and offers that are coming her way, and at the young age of just 20 years old, she’s already worth a jaw-dropping $5 million.
6: TikTok Sponsored Posts
Addison Rae is admired by fans of all ages across the globe. She has amassed a following of 35.8 million followers on Instagram alone, and her fans are not the only ones paying attention. Sponsors are well aware of the reach that she has with her massive audience and are quick to note that Rae has been linked to some very, very famous friends as well. Huge celebrities such as Kourtney Kardashian have been known to publicly support Addison Rae, making her even more appealing to sponsors that sink millions of dollars into her TikTok promotions.
Recently appearing on David Dobrik’s Views podcast, Rae revealed that she routinely receives $15,000 for her sponsored content, but that at times, TikTokers see up to $90,000 from sponsored advertisements, making it pretty easy to earn a quick fortune.
5: Endorsements & Influencer Marketing
Addison Rae has become her very own brand and her name is so widely recognized that many major brands are vying to land an endorsement deal with her. Influencer marketing is a significant source of income for Rae, and her portfolio of endorsements has been as impressive as her dance skills are.
Very early on in her career, Rae was reported to have snagged a huge endorsement agreement with American Eagle, which led to a massive agreement with the music giant, Spotify to create her very own Spotify-exclusive podcast.
Other endorsements continued to roll in, and the the young influencer has now since penned endorsement deals with Chantilly Boutique, Fashion Nova, Uptown, Cheapskate and McCary’s Jewelers. She has also endorsed Reebok and L’Oreal as well.
4: Ideal Beauty
Like most girls her age, Addison Rae has an affinity for all things beautiful, and has worked hard with her team to create her very own cosmetics line. Item Beauty was proudly launched by the young star in 2020. Backed by Madeby Collective, Addison Rae makes a pretty penny by selling lip gloss, primer, foundation, eye shadow, concealer, blush, and every imaginable cosmetic product to her young, adoring audience.
3: Her Acting Career
Young, full of energy, and riding the waves of her success, Addison Rae can now add ‘actress’ to her resume. Shortly after signing with talent industry giants, WME, She has excitedly stepped into the world of acting by accepting a role in the remake of She’s All That.
Realizing that her current fame continues to rise and she has gained traction in such a broad range of genres already, Rae continues to increase her earning potential and has made smart moves to monetize her fame to the fullest degree. Entering the world of acting is sure to open up huge earning potential, not just for this movie role, but for future acting opportunities as well.
2: Brand New Podcast
Proudly serving a Spotify-exclusive audience, Addison Rae has teamed up with her mother to chat with her adoring audience on her very own, wildly successful podcast. Perhaps one of the biggest reasons Rae’s audience remains so loyal to her brand, is the fact that she remains relatable and engaged with her audience. Continuing to connect with her fans and followers, Addison’s podcast focusses on her relationship with her mother, Sheri Nicole. Appropriately called Mama Knows Best, these two ladies discuss their mother-daughter relationship and the various challenges that come along with navigating young adulthood.
1: Her Own Merchandise
Cant get enough of Addison Rae? It’s ok, you don’t have to. Like many other celebrities, the clever entrepreneur has released her very own clothing line, adding to her ever-growing income stream. Shop Addison Rae includes merchandise such as hoodies, t-shirts, sweatshirts, and comfortable attire, and it fully embraces her youthful energy. The designs are simple, and fun, and the focus is on bright, vibrant colors.