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Dubai’s Emirates launches virtual reality app in Oculus store

Dubai carrier Emirates has launched a virtual reality app in the Oculus store, enabling customers to explore its products via interactive experiences.

Created in partnership with technology company Renacen, Emirates’ customers can navigate through economy, business and first class cabins, explore their seats, as well as the onboard lounge and shower spa on the Emirates A380 using navigational hotspots.

Emirates is working on an updated version featuring its premium economy cabin and latest A380 aircraft interiors, a statement said.

In future developments, Emirates plans to offer customers the ability to explore destinations, select a cabin, and book and pay for their Emirates flight from within the Emirates Oculus VR app. Emirates’ VR experience is available on the carrier’s website to customers who have an internet connection, via its app, and now on the Oculus Store for Oculus Rift users.

Boutros Boutros, Emirates’ divisional senior vice president, Corporate Communications, Marketing and Brand, said: “Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board.”

“We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app.”

“This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options.”

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